What is Google Analytics and why do I need it?

There is a lot to say about Google Analytics and why you may need it. In a nutshell – Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

It is a great service to sign up for if you want to know everything about your audience and how they use your website, get some stats on the progress for promotions, or how much time users spend on a given page.

You can find more information online via Google or Wikipedia.